Let light guide consumers to the right decision

The core of the concept is a unique display solution that simulates different lighting conditions – dawn, dusk, daylight and artificial light. By combining this with colour samples, it clearly shows how colours are perceived under different lighting conditions, which guides the customer in making the right decision.

The key to a successful solution
Exlite contributed its expertise in lighting solutions by developing and integrating lighting systems that could simulate different lighting conditions. This was done in close collaboration with the project team at PS Retail and required a great deal of thought and tailor-made solutions. The collaboration began early in the design process and continued throughout the development of the project.
‘It’s great to be part of a project where lighting really makes a difference to the end customer’s choice. With our solutions, we highlight the colours and create a smoother experience for both the customer and the store,’ says Micael Pettersson at Exlite.

A final result where vision meets function
The finished result is a solution that enhances Tikkurila’s offering and gives consumers a unique store experience where lighting makes a decisive difference. With a sloping display wall and even light distribution, the subtle nuances of the colours are highlighted, both in shadow and under direct lighting.
Consumers get a realistic experience of how the colours will look in different environments.

A successful project
Mikael Johansson, Key Account Manager, PS Retail:
“The project with Tikkurila is one of our most thorough to date, from design to final installation. With a stable and well-thought-out concept, we have together created a solution that puts the consumer in focus and strengthens Tikkurila’s position in the market.
Why did you choose to hire Exlite?
“Exlite maintains high quality throughout the entire delivery chain. Their products are reliable, with high quality and reliability in terms of documentation and warranty.